Maximize Your Efforts Through Events

Network marketing is an event-driven business. The leverage you build in your business is created through duplication—you bring in three Distributors, that each brings in three Distributors, etc.

Meetings are an important step in that duplication process, building belief in the products and opportunity. Build for events and you will build your business. Waiora is positioned at a unique point in time, where attendee of the meetings can get in on the ground floor of the next great opportunity. So take advantage of each meeting and maximize attendance.

How do you do that? Well, successful industry leaders have found that there are certain activities—done at certain times—that have proven effective in maximizing attendance at your meeting.

MAXIMIZING DISTRIBUTOR ATTENDANCE…BEGIN IMMEDIATELY

1. Contact all the other Distributor leaders in your local area (your upline can assist with contact information) – together you can create a cooperative that benefits everyone
2. Once a meeting has been scheduled, contact the above mentioned leaders and advise them of the event details:
    - a. Speaker (build for guest speakers!)
    - b. Date
    - c. Time
    - d. Venue (when available)
3. Submit the event details to the events team, at sofarrell@waiora.com or events@waiora.com so that the meeting can be communicated via:
    - a. Website – posted on www.waiora.com in the city meetings calendar.
    - b. GoSolo – weekly announcements on upcoming events.
    - c. Company Newsletter – upcoming events are listed.
    - d. Conference Calls – upcoming meetings referenced in the conference calls.
4. Get a firm commitment from each local Distributor to each bring guests to the event:  - a. Each Distributor should commit to bringing a minimum of 3 guests to the meeting
5. These Distributors will then form the foundation for your phone tree – each working towards calling and maximizing guest attendance.

MAXIMIZING GUEST ATTENDANCE…7 - 10 DAYS PRIOR TO MEETING

1. The objective of the meeting is to introduce as many guests as possible to Waiora, resulting in their decision to sign up as a Distributor or Preferred Member. Events serve as a belief building tool for guests, bringing them to the point of making a positive decision.
2. Guests are those that have not yet signed up as a Distributor:
    - a. Ideally your guest should have already been introduced to Waiora through an overview call, conference call or three-way call.
    - b. Wherever possible, your prospect should be signed in before the event, so that you can use this meeting for their guests, maximizing attendance and getting your new Distributor off to a fast start.
3. Industry leaders agree that the most effective method of maximizing attendance is to call – phone contact is the top communication method above all others!
4. A critical distinction between maximizing Distributor and guest attendance is the timing of when you communicate and invite for the event – for guests this should be no more than 7 - 10 days prior to the meeting.
5. The benefits of phone calls over other invitation methods include:
    - a. Easier to reconnect with your warm market by phone – family, friends, work associates, acquaintances.
    - b. Your excitement and enthusiasm for this opportunity will come through in your voice.
    - c. The sense of urgency will be clear – it’s so important you had to call.
    - d. Verbal commitments to attend are the most binding.

GUEST INVITATION TIMELINE…7 - 10 DAYS PRIOR TO MEETING

1. Begin calling all of your warm market, reconnecting with friends and work associates.
2. Share the exciting news of a NEW opportunity in a lucrative market (anti-aging).
3. Advise that this is a ground-floor opportunity – just launching in your market or city.
4. Have them participate in an overview call (several to choose from) and/or conference call.
5. Gauge their interest level and goals (financial freedom, time freedom, healthy aging, etc.)
6. Impart a sense of urgency – a meeting is coming up in a few days where they can learn all about it – this is their chance!
7. Let them know you understand that they are busy and would not be asking them to take the time if it were not important.
8. An hour of their time could change their life.
9. Get a commitment to attend.
10. Ask if they would like to be called with directions and the meeting time the day before or of the event (usually they will say yes – this is your confirmation call to them).

3 - 5 days prior to meeting

1. Continue calling as above.
2. Send confirmation emails to each confirmed guest (where, when, time of meeting) – have the email be brief and show excitement.

0 - 1 day prior to meeting

1. Begin confirmation calls to all guests.
2. Try to call at a time or number where you can leave a voicemail – this will ensure that your directions are clear and you can maximize the number of calls made.