Who Do I Approach About this Opportunity?
After you become a Waiora Distributor, your next step is to begin to introduce the business and products to others. For many people this is the hardest step but like everything else in life you learn by doing and it gets easier with practice. After all, the worst thing somebody can say is "No, thank you." Introducing the business and products to others is the only way to build your Waiora business. You should expect that a high percentage of people will decline your invitation to learn about the business. Don't allow those that say no to discourage you. Remember, every no gets you closer to a yes. There are over 300 million people in the US and you are just looking for a few.
Your Warm Market
The people with whom you are closest are called your warm market. This includes your family, relatives, friends and acquaintances. These are people that you have established a relationship with and therefore trust you. You will have your highest level of success from those you know.
Sharing the Waiora products and business opportunity with your family and friends is the first place to start. They will be less critical of your approach and probably give you some good feedback that will improve other presentations. If you aren't able to sell some product to your warm market, then perhaps you need to learn more about the products or opportunity. The only way you are going to be able to have anyone else join you in your business is if you believe 100 percent in what you are doing. Share the business and products with enthusiasm and conviction and others are much more likely to join you.
Referrals from Your Warm Market
When you speak with those in your warm market, try to get at least one referral from each person who decides not to participate in your business. They will know others who may have a need for our great products or who might be interested in a new business opportunity. People who have been referred by your warm market make excellent potential Distributors or customers. Remember to ask your product customers for referrals as well.
You will have your greatest success getting referrals by asking them:
"Could you do me a favor? Who do you know…
- Who may have an interest in our products?
- Who may be looking for a part-time income?
- Who is unhappy with their career?
- Who would be interested in working from home?
- Who is entrepreneurial?
- Who suffers from joint pain, heart disease or high cholesterol?
- Who is interested in looking or feeling younger?
Your Common Market
Your common market is simply people with whom you have something in common. These are people you work with, people at your local gym, people at your church or synagogue, people in a local club or professional organization, the parents of children with whom your children interact or people at school. The important thing is that you shouldn't rule anyone out. You never know who may have a need in their life for a great product or a need to supplement their income today or for retirement.
Always, remember that your goal is to build a big organization using leverage. Therefore, the business is more about the people your recruits enroll than it is about the people you directly enroll. The power is in the duplication of others.
Everyday People
How many people do you come in contact with everyday? Certainly all of us come in contact with at least a few new people every day. As you talk to these people, make it a habit to work the following questions into the conversation:
- How long have you been working here
- How long have you been in this profession?
- Do you enjoy what you do?
- Have you ever considered working for yourself?
- Have you ever considered doing anything else?
With some people, you may not be able to have much of a discussion. If there appears to be a need or interest, let them know that you have something that may be of value to them and get their business card or contact information. Call them within 48 hours and let them know you appreciated their time. Either send them a CD or set a time to meet them so you can hand them a CD.
If you are sincere and enthusiastic in your approach, most people will listen to you and either look into the business or give you a referral.
The Cold Market
These are people you have never met. Prospecting to these people means running ads, mailing letters, doing online marketing and cold calling. Working the cold market can be expensive as you can expect response rates of approximately one or two percent. The good news is that if you work your warm market, common market and people you meet everyday, you may never have to do cold-market prospecting.
Conclusion
There are many people to whom you can introduce the Waiora business. Some are easier to approach than others. The important things to remember are that you never know who may have an interest, and the only way you will ever find them is if you keep on trying.
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