The Industry
Direct Selling is simply another method of distribution to get products into the hands of consumers. It is a very large global industry with sales in 2004 expected to exceed $85 billion. The two largest direct-selling markets are the U.S. and Japan, each with sales of approximately $25 billion. The industry is also extremely successful in Asia and Latin America and has had 19 consecutive years of growth.
Direct selling is a more efficient way to deliver products because it eliminates several steps in the distribution process. The products are developed and sold directly to the consumer without the need for brokers, wholesalers and retailers. Additionally, direct selling is also a more cost efficient and safer way to launch new products. New product launches typically cost traditional businesses millions in advertising and marketing. In direct selling all the money that would normally be paid to brokers, wholesalers and retailers as well as the money spent on advertising and marketing is paid directly to distributors. That is the biggest difference between the income statement of a traditional company and a direct-selling company. Traditional companies spend 40-50 percent of their revenues on distribution and marketing, and in direct selling we spend those same dollars on distributor commissions.
Many large traditional companies are realizing the power of direct selling. Warren Buffett and Berkshire Hathaway now own three direct-selling companies, Time Warner owns two direct selling companies and Citigroup, the world's largest financial services company has a direct selling company. The secret is out, the industry is beginning to mature and big traditional companies are beginning to get involved.
The Market
The Anti-Aging or "Healthy Living and Aging" market as it is sometimes referred to, is a very fast growing market. Currently, it represents a $30 billion dollar industry, and is expected to grow to $67 billion in the next three years.
The Anti-Aging market is exploding because of the aging of the Baby Boomers. Baby Boomers are currently between the ages of 40 and 60, and there are 10,000 who are turning 50 years old every day. This generation does not want to get old like their parents did. And, they have the discretionary income and wealth to try everything they can to try to "Stop the Clock." People over 50 control 70 percent of the wealth in the U.S. These Boomers are a powerful consumer market and developing products for them represents a significant business opportunity.
The Company
Waiora is a ground-floor opportunity that was launched in May 2004. The company has a long-term vision of being the leading provider of anti-aging products distributed through the direct-selling channel.
The company is currently open for business in the U.S. and ships products to Canada, Japan and Hong Kong. The company currently intends to build its business in the U.S., and extend its international reach to include Taiwan, Korea and China.
The company is debt free and has never been late with a commission check or never had a product backorder.
The Management Team
When Waiora opened for business the distributors said that the company looked like a $100 million organization. This is due to the experience of the management team. This team includes the past President and Chief Operating Officer of a $300 million direct-selling company, a former distributor leader who has earned millions building distributor organizations in North America and Asia, a former Director of Marketing and Communications, Director of Information Systems and Director of Customer Service for a global direct-selling company. Combined, this team and its support staff have over 50 years of direct-selling industry experience.
The Products
Waiora's products are all unique, innovative and based on real science. The products are focused on fighting the causes of aging and defending against age-related diseases. Waiora intends to develop a small line of high-quality products including nutritional supplements and skin treatments.
The flagship pack (comprised of two core products) attack the primary causes of aging which are the decline in production of hormones and key bodily elements and cellular destruction caused by free radicals.
Waiora's Healthy Aging Formula replenishes the key compounds in your body that decline with age starting in your mid-20s. This product has over 25 years and $50 million in scientific research. It is shown to reduce joint inflammation (80 percent greater than glucosamine), support cardiovascular health, improve weight loss by 200 percent and promotes a healthy immune system.*
Waiora's Advanced Antioxidant Formula provides the antioxidant equivalent of 10 servings of fruits and vegetables in one capsule. Decades of research have shown numerous health benefits in taking an antioxidant including helping to reduce the visible signs of aging, reducing oxidative stress and free radical damage and promoting healthy immune and cardiovascular systems* to name a few.
The Opportunity
Waiora's Compensation Plan is fair and balanced, easy to understand and lucrative for all levels of distributors. The Compensation Plan pays weekly FastStart checks, monthly Organizational Commission checks and quarterly Bonus checks. The plan pays up to nine levels of compressed volume.
A couple of the unique features of the plan are linked enrollment and a floating 7 percent, 8 percent and 10 percent. Linked enrollment provides a permanent link and earnings potential between a distributor and the person who enrolled them - no matter where the distributor is placed in the organization. The floating 7, 8 and 10 percent are paid on Organizational Commissions and move from rank to rank so a distributor's earnings are maximized.
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