A Simple Approach to Success
History has proven that success in this industry is a matter of numbers. Increase the number of people you approach and talk to, and you increase the likelihood of building your organization. The method by which you introduce people to Waiora is just that easy—hand them a prospecting CD. Then, follow-up with the prospect to determine if they are at the right time in their lives to take advantage of Waiora's explosive business opportunity and/or great youth-replenishing products. The more CDs you pass out and the more people you follow up with the better your chance for success.
In the pages that follow, we'll walk you through steps and techniques for building your business using prospecting CDs. Distributing prospecting CDs is simple. You can do this by handing them to people you come in contact with at work, at the gym, at a job fair, at the airport, etc. Anywhere our target market is, there are opportunities to grow your business. Take a chance and give a CD to a stranger, you might be thrilled with the results. You can also send the CD to a family friend, a distant cousin or a long-lost college roommate. Time elapsed and distance is of no significance when sharing a life-changing opportunity like this one.
Sharing this opportunity starts with a CD, so make sure you bring them with you wherever you go.
CD Prospecting Tips
Circulating prospecting CDs is the easiest way to get the Waiora story and your name to potential Distributors. These CDs tend to get passed from person to person. Often times, even if someone is not interested, they may have a friend who is. Here are some CD prospecting tips that will help:
- Make a label with your name and phone number and attach it to each CD or write your name and number on each CD sleeve.
- Always ask a new contact for his or her business card or phone number so you can follow up.
- Always have an extra supply of CDs with you. You never know when you may meet an old friend or someone who may be interested. Make a goal to introduce and hand out a certain number of CDs per day or week. If someone listens to the CD and is not interested, always ask them if they know someone who might be interested.
Distributing the CD gets you in the door. Closing the sale, and ultimately building your business, requires effective follow up. When you follow up with your prospect, you will likely encounter one of two scenarios:
- Scenario 1: Your prospect has listened to the CD. This scenario has two options. The first is your prospect has listened and is ready to get started. In this case, you'll need to get them on a three-way call with a Distributor Support Specialist at the company to sign them up. The second is that they may have further questions about Waiora, its products or opportunity. In this instance, you'll need to get them on a three-way call with your upline.
- Scenario 2: Your prospect has not had a chance to listen to the CD. If this is the case, you'll need to three-way them into a recorded overview to hear more about Waiora, and then gauge their interest in this exciting opportunity.
Keeping the Process Simple is as Easy as 1-2-3
Sharing prospecting CDs with others is one part of Waiora's simple, duplicatable three-step process of building the business.
Step One - Introduce
The purpose of Step 1 is to simply share the Waiora business and products with others. This is done by giving your prospect a CD to introduce the company. This step may also include sharing your personal story. It is inevitable that somewhere in the process, your prospect will ask you why you became involved in this business. Make sure you are prepared to answer this question, so that when it does occur, you respond like a pro.
Step Two - Follow up
The purpose of step two is to assess your prospect's interest and build belief in Waiora. This is done by using a three-way phone call with your upline to reaffirm the information to your prospect.
Step Three - Invite
The purpose of step three is to finalize the prospecting process and get a positive decision. This is done either on the three-way call with your upline or by you asking your prospect if they would like to join your team.
Keeping it simple is at the heart of an audio prospecting program. The easier it is to convey information the more information will be communicated. Let's look at what goes into each of these steps.
Step One - Introduce
Introducing people to the Waiora opportunity is the single most important activity for building a successful business. The more people that are properly introduced to the company, results in more people joining your team. This is why audio prospecting CDs and the power of duplication are so important.
You can introduce people to Waiora in a number of ways. You can personally hand them a CD, you can call them on the phone advising that a CD you'd like them to review will be arriving shortly, or you can simply mail them a CD. Here are some tips for introducing the business to your prospects.
Introducing Waiora in a Business Presentation
Face-to-face meetings are most effective because you can tailor your presentation to your audience. You often know the person and are aware of their need for a new business opportunity or if they have any health concerns where the Waiora products may help.
A personal presentation with a friend is as simple as expressing your excitement over the business you have discovered. Then just ask them to listen to the prospecting CD and find out if it would be okay for you to call them in the next 24-48 hours to find out what they thought.
Sometimes you may have the opportunity to meet a stranger and engage them in conversation. When this opportunity arises, simply ask them if they have the time to listen to a 20-minute CD about an incredible new anti-aging company. Remember, if they accept your invitation, make sure you get their name and phone number so you can follow up.
Introducing the Business by Mail
You can also introduce the business by mailing someone a prospecting CD. One thing you should consider is whether to call them or not before you mail out a CD.
The advantages of calling your prospect before sending a CD include:
- Your enthusiasm over the phone may be the deciding factor in whether your prospect listens to the CD or puts it aside.
- You can strengthen your relationship on the phone.
- If you can commit someone to listen to the CD while you're on the phone, they'll be more likely to take the time when they receive it.
- You can set up a callback time so you don't have to play phone tag when following up. If you have a firm callback time, your contact will be more likely to listen to the tape.
- The anticipation of receiving the audio may create some curiosity.
- CDs cost money so why send the CD to a person who won't make use of it?
Although not as effective, the advantages of sending the CD without calling your prospect ahead of time are as follows:
- It is a time efficient way of getting CDs out.
- It may help you avoid an uncomfortable situation.
- Any effort is better than no effort at all. You never know where a CD may end up. The person you send it to may pass it along to someone who turns out to be a superstar.
Review your list of prospects and decide who to call first. Be sure to start with someone you know will be receptive. Remember that starting off strong will boost your confidence, and greater confidence will lead to greater success.
Designing Notes to Accompany Your CD
The introduction of your note should include a personal greeting. Here are some examples:
David,
- "It was great to see you at the soccer game last week."
- "Your golf game seems to have really improved!"
- "There is never enough time to catch up on things."
- "I hope things are going well for you and your family."
Then move on to introduce the business. Here are some ideas:
- "When I heard about this opportunity, I thought of you and thought you might be interested. Would you listen to this CD and then let me know what you think? It will only take about 20 minutes."
- "Do me a favor and listen to this CD the next time you are in the car. I found it very impressive, and I would love to hear what your thoughts might be."
- "I'm enclosing an audio from a guy who has recently become independently wealth while working out of his home. I thought it sounded like something that might interest you. Let me know what you think."
- "This is just a quick note to let you know about a new project I've started. I'd really like to know your opinion on it. Would you please listen to the enclosed CD and let me know what you think?"
Some closing ideas would be:
- "Give my best to Pam."
- "I look forward to hearing from you."
- "Thanks in advance for your time and consideration."
P.S. on note:
- "P.S. I'm excited to find out what you think about the CD. Get back to me after you've had a chance to listen to it. If I don't hear from you by Wednesday night, I'll give you a call. Take care."
Step Two - Follow Up
After you introduce the Waiora business, your next step is to determine if your prospect has an interest in learning more. For those that have an interest, your goal will be to take them through a logical belief-building process to the point where they make a positive decision to join Waiora. It's important to follow up shortly after they have reviewed the CD and/or information. The more time that passes, the less interest they may have, so be sensitive to the timing of your follow up. A good rule would be to follow up within 24-48 hours after they have received the CD.
If your prospect has listened to the CD and is interested in learning more, your next step is to invite them to join the business or build further belief by getting them on a three-way call with a member of your upline. A three-way call is one of the best techniques to grow your business, because it not only shows the prospect the simple duplicatable process, it trains you at the same time. After you have set up an appointment for a three-way call with your prospect, get your upline on the phone and explain the situation. Let your upline know how you want them to assist you on the call. You may want your upline to answer questions, reaffirm your prospect's belief or help move your prospect to a positive decision. It's up to you since you know the prospect best.
If your prospect has not listened to the CD, then three-way them into one of Waiora's recorded overviews. This creates a sense of urgency, ensures they are introduced to the opportunity, builds their belief, and moves them closer to a three-way call with your upline and a positive decision.
Step Three - Invite
Sometimes getting to Step 3 isn't as simple as other times. You may encounter occasions where your prospect is ready to join immediately after being introduced to the business. However, sometimes you may need to formally invite someone to join. Here are a couple of sample scripts to help you invite your prospect to the Waiora business:
- "Mike, I can see that you continue to be interested in knowing more about Waiora. Why don't we just get you enrolled as a Distributor so we can start building your business? The membership fee is $29.95 (plus shipping and handling, if applicable)-which includes a Distributor Kit that contains some of the tools you'll need to start building your business. Let's get the paperwork started and then we can begin to talk about your goals."
- "Glen, I can see that you are showing a lot of interest in Waiora and want to try the products. Why don't we get you enrolled as a Distributor, so you can purchase products at wholesale? The membership fee is $29.95 (plus shipping and handling, if applicable)-which includes a Distributor Kit that contains some of the tools you'll need to start building your business."
If you encounter hesitation, ask your prospect "On a scale of one to 10 - 10 being ready to go - where is your level of interest?" If they are anything less than a 10, ask them what they would need to be a 10. This numeric scale will help you assess their level of interest and focus your efforts, energy and attention on helping them overcome their objections and concerns. It's important to keep the invitation simple and direct. This is another important step in showing a prospect just how easy it is to build a Waiora business.
It's important to keep the invitation simple and direct. This is another important step in showing a prospect just how easy it is to build a Waiora business.
Leveraging the Power of Duplication Through Passing Out CDs
Ask yourself this question: "When you hear something important and you decide to share it with someone you care about, how much of the original message do you think you'll communicate correctly?" If you say 80 percent, you're not even close. If you say 60 percent-which sounds reasonable-you're still way off base. According to research done by the National Education Laboratory, only 10 percent of what we hear, we retain.
What that means is when you hear something important and you try to communicate that information to someone else, you will be successful at communicating only 10 percent of the original information. This miscommunication could be significant and the impact to your business detrimental if your livelihood is dependent upon sharing an important message over and over again.
Fortunately, there are great sales tools and prospecting CDs that remove the burden of ensuring the Waiora story is told accurately time after time. Another advantage is that you can listen to a CD as often as you need, allowing you to review the information until you feel comfortable sharing it with others or until your prospect feels comfortable with making a decision.
The brilliance of prospecting CDs is the simplicity of putting it to work for you. Experience has shown that one of the biggest difficulties for new people is knowing what to say and how to say it. Introduce your prospects to Waiora's business and products using prospecting CDs and you'll not only communicate key information effectively, you'll come across looking like a pro every time.
Remember, the easier it is for you to introduce someone to Waiora the more likely they are to think, "I can do this, too!"
Also remember that you are not in the business of convincing people to do something they don't want to do. You are in the business of finding people who are receptive to and enthusiastic about the dream of building their own business. Focus your attention, energy and efforts on this group of people, as they will help you achieve your organizational and professional objectives. On some level, they should share your drive, commitment and goals in building a successful Waiora business.
Leverage the power of the prospecting CD, as well as the experience of your upline to learn how to effectively and efficiently build your business. Combine this tool with a simple three-step system to duplicate success through your organization.
Getting More Prospecting CDs
Purchase your prospecting CDs and other business tools through your Business Tools section on the Waiora website or at www.waioratools.com. Order today and start leveraging the power of duplication!
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