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For centuries, newspapers have been the method of choice for bringing information to people. When someone has a free minute, they can take out a newspaper and read it at their leisure. This may occur in their home,
their office, at the gym, in the reception area of their doctor's office, while they are getting their oil changed, or even at a restaurant. Newspapers are an extremely versatile tool that you can start using immediately to help you build your business.
Newspapers are a great way to keep your pipeline full of prospects. They are proven, affordable, credible and simple to use. Here are some helpful thoughts on using the newspapers to grow your organizations.
- The newspaper bears strong validation on testimonials about the products.
- The newspapers are a cold market tool; they are not to replace the CDs which should be used for your warm market.
- Newspapers are used primarily as a lead-generating tool (could also be a belief builder) excellent for creating viable leads.
- You should order at least 1000 newspapers to see their effectiveness.
- You should use the newspapers and market them to mailing lists (church organizations, PTA lists, college alumni groups etc) as well as setting up newspaper routes.
- Other good places are doctor's offices, beauty salons and any place where people may wait and read.
When you receive a call from someone who has developed an interest after reading the "Wellness Report," you immediately should answer any questions from the prospect, tell your personal story and take their product order. In this setting, the order should take precedence as to not stray that prospect away from making the sell. Then as the dialogue continues, a CD should be sent or given as a follow-up.
If the person shows interest in the business, sign them up!
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